Our wardrobes are forever overflowing, thanks to all these fast fashion brands! However, lately, a lot of designers are on a mission to bring about a much-needed change in the fashion industry by taking the sustainable route. Which also makes it our responsibility as consumers to be conscious of what we buy. If you too wish to play your in saving our environment, then you should check these 7 sustainable homegrown fashion brands RN!
1. Doodlage
Doodlage aims to reuse every scrap of fabric and their mission is to create zero waste. They make use of eco-friendly fabrics such as organic cotton, corn and banana fabric for their products. Led by designer Kriti Tula,
Doodlage is a blend of sustainable and exclusive high street fashion.
They work to merge innovative designs with the sustainable technique of clothing to make fashion not just chic, but also eco-friendly.
You can shop for their products here.
You can also check out their Facebook and Instagram
2. Ka-Sha
Ka- sha is a brand founded by Pune-based designer Karishma Shahani Khan, a graduate from London College of Fashion. This brand focuses on design as a celebration. Karishma always finds ways to create beautiful garments and accessories out of scrap or items usually considered waste material by most. This label also parents Heart To Haat which aims to recycle and upcycle clothing and The Printing Press Co. which focuses on hand-illustration centric print collections.
You can shop for their products here.
Also, check out their Facebook and Instagram handles.
3. No Nasties
No Nasties is a clothing label that makes 100% organic, fair trade
(Fair terms of trade for farmers and workers in the developing world), designer apparels. Their cotton is grown in organic fair trade farms by small scale farmers all over India. They pay fair wages to farmers and also offer them premiums for community development. No Nasties also has a strict policy against price exploitation and child labour. The people behind this brand are Apurva Kothari and Shweta Dhaliwal. They realised that there was almost no awareness and no support for Indian farmers from the Indian urban consumers simply because they didn’t know there was a way to help.
You can shop their collection on their website.
Check out their Facebook and Instagram.
4. Brown Boy
The founder, Prateek Kayan, after quitting his finance job in New York, moved back to his hometown in Kolkata to work on his brand Brown Boy. Brown Boy believes in 100 % fair trade. They aim to be the change they wanted to see. Hence, all their products are made from certified fair trade organic clothing that is ethically and sustainably made from seed to garment. They ensure to take good care of their employees by providing them with paid holiday, medical insurance and free schooling for their children among many other benefits.
You can shop their products on their website.
Check out their Instagram handle.
5. 11:11/Eleven Eleven
11:11/Eleven Eleven (yes, that is exactly what it’s called) is a brand that has consolidated its roots in the luxury space. It emphasises on creating links between the farmers, weavers, vegetable dyeing and block printing traditions. The brand retails under three sub-brands- 100% handmade by 11:11/eleven eleven, 11:11/eleven eleven and 11:11/ essentials. They make high fashion products that are all 100% khadi cotton, dyed in 100 % natural dyes.
Shop their collection on their website.
Check out their Instagram and Facebook pages.
6. Nicobar
If you have heard of Good Earth, chances are you would have heard of Nicobar too. This brand aims to create a modern Indian way of living, dressing and looking at the world. Co-founded by Simran Lal and Raul Rai, Nicobar’s collections are designed keeping in mind the Indian textiles. The brand oozes affordable luxury with fabrics, silhouettes and beautiful colours.
Shop their collection on their website.
Check out their Facebook and Instagram.
7. Auruhfy
Auhrufy, which essentially means transforming things into gold, is an ethical label launched by Prashasti Goyal and Kanupriya. The brand strongly believes in creating a system to help artisans and encourage sustainability through hand weaving, natural dyeing, fair wages and zero waste! At Auhrufy they create modern, comfortable clothing for women along with home furnishings.
Shop their collection here.
Check out their Facebook and Instagram profiles.
Featured Image Source: Facebook/nicobarstudio
